Wesley Wolfe: “Only Ray of Sunshine”

March 31, 2011 / / No Comments

First the clip, then the story (but for this one, I recommend clicking on the “Vimeo” link in the bottom right, so you can see this video in its full glory. There are a lot of moving parts…):

The song is “Only Ray of Sunshine”, from Wesley Wolfe’s Storage album (Odessa Records, 2010).

Wes is a really nice guy — soft-spoken, polite, and hard working.

Why, exactly, would his video have a lot of bad cops doing a lot of bad things as one poor couple sat there bound (and the female, hooded)?

Because we talked him into it. Half-kidding — it started from a germ of an idea about this sweet little love song and how to shake up the visuals. Showing a couple in the park holding hands wasn’t going to cut it. The project needed the Creato Destructo Imagery edge.

“It started out as a concept about a guy tied up in a trunk being dropped off mysteriously in front of a woman already tied up — basically the action at the core of the produced video,” said director Jerry Stifelman. “Then we had a creative session with Wes, who came up with the idea of making everyone cops, based on the lyric, ‘We are all criminals disguised as cops.’  Then we all came up with having all the cops being as uncoplike as possible… I love working with an artist to bring the video even closer to the essence of the song.”

As producer, it was a great moment when we really connected with the talent on the concept. Truly, this was an idea that hasn’t been done many times over in a music video.

But also as producer, I began tugging at what hair I have left — there were so many questions:
– Where are we going to find all these people?
– How are we going to find (and pay for) the cop uniforms and accessories (badges, caps, etc.) for all these people?
– WHERE can we pull this off?
– We’re in a small town. This really has to be done in public to visually “sell” the concept. What will our REAL cops think?

The good news is Wesley is well liked, so we were able to draft a lot of his friends, fans and family. And the good folks at Odessa Records also joined in. Then, we worked our own lists of good-humored friends, and supporters of Creato Destructo, and got enough bodies to approach a visual critical mass the video scenarion needed.

In terms of the uniforms, accessories, and other things that were needed — hire us and we’ll tell you all about it. (But one thing that worked in our favor was Halloween.)

We also benefitted from the great talent at Playmakers Repertory Company and the affiliated UNC Department of Dramatic Art. Not only were we able to “seed” trained actors into the bad-cop group — we also found standout talent Kelsey Didion, who earned my undying loyalty to her acting skills by sitting there, for hours, bound and hooded on a cold and windy day. (Kelsey, I hope someday to see you win an Oscar…)

And for location, well… we’ll have to protect the names of innocent property owners.

But enough from me. What does Wesley Wolfe think about the video?

“Jerry, James and Tracy are the kind of people I love to work with. People that have the need to create, and find any way possible to do so,” Wolfe said. “They let no obstacle — especially the all-mighty one, budget, stop them. Through ingenuity and resourcefulness they have found away to put on bigtime productions with little budget…

“I feel fortunate to be a part of their collection of work. I have only heard great thing from people that have seen it. My closest friends we’re blown away by the video. The production value speaks for itself.”

So far, so good. How did he feel about the process of taking his song (a highly personal thing), and handing it over to others, to translate it into a video that wasn’t necessarily… his?

“Another thing I admire is how open and flexible Jerry was to ideas and changes in post production. He truly treated this project as a collaboration. I have no doubts that my ideas and thoughts were taken into consideration, and not just tossed to the side. Something rare in any art project,  especially when all I had to do was just show up for the shoot,” Wolfe said.

Aren’t those some production values? Damn right!  Even though I personally was still anxious on shoot day — because we had so many extras to manage — it was an amazing experience to watch as each person put on a uniform shirt, pinned on a badge, and donned headgear. They became bad cops right in front of our eyes, and it went from concept to stunning reality in just a few minutes.

The experience is well described by our own Tracey Oliveto:

“This shoot was really fun because once everyone was dressed and given their marks, it was like a big outdoor party. I couldn’t stop smiling at the image of 30 or more people dressed in uniforms, doing their thing in the sunshine and it definitely makes you stop and think about the roles we all play in life,” stated Oliveto, Creato Destructo’s associate creative director. “It was quite a spectacle and drew curious attention from passersby. Of course, James gave our Carrboro (police department), a heads up – after all,  it could have looked like some kind of conspiracy.”

Tto be honest, we had a few uneasy weeks as the local police tried to figure out if we were making fun of them, or cops in general, or if it was some kind of weird art project. This being Carrboro/Chapel Hill, it appears they settled on “weird art project” and decided not to pursue the matter any further…

All that said, the last words belong to Wolfe:

“I was nervous at first about being on camera. I really don’t like posing for pictures or seeing video of myself. They talked me into it, I trusted them fully, and I don’t regret it one bit… All in all, a great experience.”

We’ll be happy to do it again, Wes!

Wes Snaps Pic

Wesley Wolfe (left) photographs the anarchic chaos.

Lost in the Trees – “Walk Around The Lake”

August 20, 2010 / / 1 Comment

First, let’s just get to it. Here’s the new video for Lost in the Trees, the single “Walk Around the Lake”:

Second, some background. This is the latest from our music-video production team, aka Creato-Destructo Imagery.

It’s directed by Jerry Stifelman, and AD’ed by yours truly. Edited by Jerry and Shay Stifelman, with help from Trace Oliveto and myself, and a lot of support and encouragement from Lost in the Trees creative force Ari Picker and his fellow bandmates.

But the REAL story is we shot this in North Carolina, late one January evening, hoping we’d get some great nighttime footage, illuminated by just hand-held lights, lanterns, candles, etc.

Our first set-up was around 6pm. It started snowing about 6:30. And not just “North Carolina snowing” — these were real, fat, heavy flakes coming down in a hurry.

So we thought about that, and discussed it for a while. Our options were to either stop, because there’d be NO WAY to match any snow scene on any other day or night in North Carolina; or keep going that night until we had everything in the can. Yes, continue shooting in a snowstorm.

…So we went for it, with the full support of the band. I believe we wrapped up about 11pm that night; wet, shivering and frozen. But heck, Ari did most of the shoot without a jacket (he wasn’t wearing one during the first scene, so…) , a lot of the band members had to keep holding their instruments (including a very large, cold, snow-covered tuba), and people had to keep running up and down a very dark trail just to keep up with the set-ups. In the snow. Did I mention that?

And personally, I think it looks great. The snowfall looks fantastic and has production values we couldn’t have bought with Jay-Z’s platinum card.

Hats off to Jerry and Ari for making that call and sticking with it, and for the creative vision we now have with this music video.

For even more background, here’s Jerry’s description:

“The concept of is simple — Ari leaves his cabin in the night, walking through the forest, picking up members of the band along the way. Unlike many music videos, this one was as much about mood as concept. We wanted to convey a vibe that was appropriate to the song and the band. There is a feeling of timelessness to Lost In The Trees’ music. We wanted to be true to this by shooting under the light of the full moon supplemented only with candles — and by keeping the band dressed in simple vintage clothing. The idea was to make the “walk” to feel like it could have taken place 100 years ago. This made things hard for band members, many of who had to carry both their instruments and a candles while walking in the freezing snowfall. (This was especially hard for Mark, since he had a tuba to carry around). Another aspect of Lost In The Trees that makes them special is the genuine sense of family. Filming the whole group singing the song was an important part of this, and it turned out so special that we added the live audio of the band singing to backing track of the final video. If you listen, you can hear Ari laughing as he sings. The extreme cold and snowfall made even the most simplest things, like turning cameras on and off, became a challenge, but everyone hung together. Originally, we were going to film Ari actually walking into the lake, but it was so cold, we were afraid he might not come out alive. But ultimately we think the video’s open-ended finish is better leaving it up to the imagination of the viewer.”