James Hyatt

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SEO

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SEO: I’ve written keyword-focused content for more websites than I can count — and I’ve helped guide the strategy behind each one.

I believe a great marketer can produce compelling content that is both authentic to the organization, uses language the customer/prospect also uses, and is also vivid and helpful. It’s as much art (or at least craft) as it is science, and it begins with the basics — knowing what you’re writing about, and knowing your audiences.

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