“One True Thing” – the documentary starts

First, the clip, then the story:

There are a lot of projects on my short list, but it’s the usual excuses of too long a list, and not enough money or time.

But excuses just don’t cut it anymore, so my plan to get this documentary project going is to just do it — and structure the plan in such a way that all the shooting can be done on incredibly flexible schedules, and the budget can remain miniscule (for now, at least).

So here’s “One True Thing”.  The idea is that our team sits down with someone at their preferred location, and once everything’s set up, all we do is ask for your first name, and to tell us one true thing.

It can be anything, from trivial to profound. So long as it’s true to you.

We also have some ground rules for ourselves/the project:

— First name only

— We won’t edit your response once you start on your true thing. That means once you being, we’ll run until you stop. So, no edits to make you look better, worse, or more concise.

— You can have more than one thing to say. We’ll just treat them separately.

— Don’t pressure yourself. We don’t expect Dalai Lama-league answers, so no worries. Something about your cat is acceptable…

What do WE get out of all this? Good question.

Expectations:

Sure, the first clip is three guys of various ages working in various levels of seriousness.

The real payoff should be when we reach a certain critical mass and broader themes emerge. Personally, I fully expect this to start focusing on religion, relationships and philosophy — but I could be completely wrong.

Maybe folks hone in on sports and cosmology, who knows?

If I were to point to an existing model for how I expect this to turn out, I’m going to reference one of my all-time favorite books and life guides: Directing the Film: Film Directors on Their Art, edited by Eric Sherman.

Yes, you’ll find a lot of practical advice on nearly every aspect of filmmaking by some of the greatest in the field — but that’s essentially a bonus.

What I find great is that within Sherman’s 352 pages of collected wisdom, you can read one absolutely sterling, profound and compelling piece of advice put forth by an absolute master of their craft — and on the next page, there’s another absolutely sterling, profound, and compelling piece of advice from yet ANOTHER master, completely and absolutely contradicting the first.

Example: Think about rehearsing your actors. There are a number of directors that weigh in on how their actors must be absolutely well rehearsed and prepared, so there’s no doubt about the lines, nuances or inflections before the cameras roll.

And there are a number of directors that talk about why anything beyond nominal rehearsal kills the energy and dampens the creative sparks from fresh discovery.

Who’s right? They all are. And that’s the point — the truths within this book are the truths that work for each person.

So that’s where I personally see “One True Thing”‘s potential. But we’ll see.

Technical Points:

As we add in clips, we’ll update the master video, and keep individual clips for easy reference.

We’re also COMPLETELY OPEN AND ENCOURAGING of outside submissions. So feel free to crank up your webcam or video recorder, work up a segment, and send it on.

Contact me at OneTrueThingDocumentary@gmail.com, or visit the project site at OneTrueThingDocumentary.com .

And of course, a special shout-out of thanks to my Creato Destructo compatriots, Jerry and Shay Stifelman. (Tracey, let’s get you taped!)

– James

Video: Your Online Image Versus Your Resources

First, the video:

Background, thoughts and observations:

I’m biased. I love “Garden & Gun” magazine, and have been a subscriber since their second issue. (And then, only because the first issue snuck past me and managed to sell out on newsstands). As a Southerner by birth and now by choice, I love how they blend a lot of different elements of Southern culture (high, low and all around) into an interesting mix, issue to issue.

The name’s also deceptive, since there’s usually incredibly little about gardening (breathes sign of relief), not so much about guns (awww…), but a lot about lifestyle — music, history, travel, food, drinking, etc. etc. etc.

The magazine also has a decent online presence, and the roots to really flourish from here.

This video is one example:  Justin Townes Earle is Steve Earle’s son, and he now lives in Brooklyn, NY. He hasn’t yet been profiled in G&G’s print version  (it’ll be the Dec/Jan issue), but this type of video profile is incredibly savvy for several reasons:

1. You can push content out far ahead of traditional print schedules. (Now, versus Dec/Jan issue delivery).

2. You can benefit from the work of other people (not just yourself or your staff). Earles obviously isn’t G&G’s in-house musician. And this piece was directed by Tim Sutton, who’s an art director in NYC — although he’s worked on a handful of G&G videos.

3. This external/different work (different aesthetics, different subjects and themes, etc) can bring in different, new, fresh audiences. You never want to be stagnant in terms of outreach, so a foray into music video can make great intuitive sense for a print publication — even though it may not make a great deal of short-term, direct-path business sense.

4. Your site needs a wide variety of content, period. Remember, your website is open 24 hours a day, seven days a week, 365 days a year. It’s like 7/11, always open. And that being the case, you want to offer a variety of content for a variety of content consumers, in a range of media types.

5. Sometimes, you just need to connect with bourbon-drinkin’, chain-smokin’, tattooed Southern musicians. Trust me. (Although you should red-flag any thoughts about a Ryan Adams profile. Again, trust me on this.)

All this said, you should now be thinking about what kind of video profiles might liven up your website.

— If you’re a college or university MarComm rep, you’ve got a wealth of alumni,  donors, faculty, staff, students and community supporters out there. Why not go for some color?

— If you’re in the pop-culture/entertainment-media industry, you should be way ahead of this. If not, call me.

— Even for more traditional industries, there are a lot of great ideas that would be completely fun and help burnish your image while reaching into new demographics.

I’m also willing to hear the counter-argument, from those who might want to play it safer or more traditionally. So let’s hear what you have to say…

Words to live by…

I’m pondering exactly how political to get in this blog, because there’s a lot to be said about both parties, Congress in general, and the team in the White House.

But I believe Bill Veeck summed it up completely, even though he was talking baseball: “All I ever said is that you can draw more people with a losing team, plus bread and circuses, than with a losing team and a long, still silence.”

\Eddie Gaedel of the St. Louis Browns

Eddie Gaedel of the St. Louis Browns

John Boehner of the U.S. Senators

John Boehner of the U.S. Senators

Work examples: Directing and Editing, 3

This is particularly relevant today, July 13, 2010, now that Yankees owner George Steinbrenner has passed away.

A compelling narrative by Yankees President Randy Levin on his path from Hofstra Law School to NYC’s Labor Commissioner, to Major League Baseball, and the lessons he’s learned about working with people in all walks of life.

Client: Hofstra University School of Law

Give thanks you’re not playing for the Bears

I’ve been on the road this week (in fact, drove 850 miles in 11 hours on Monday — it wasn’t a great idea, but I will brag about it), so this post isn’t exactly timely. But I want to vent before tomorrow’s post-turkey overdose.

I’m generally not a sports assclown, but I am a huge fan of football, and would like to note that the Chicago Bears lost AGAIN Sunday, 24-20, at home to the Philadelphia Eagles.

But the Bears could just as easily lost to the Eagles, the band, in their current touring lineup:

  • Glenn Frey – vocals, guitars, keyboards, harmonica
  • Don Henley – vocals, drums, percussion, guitar
  • Joe Walsh – guitars, vocals, keyboards,
  • Timothy B. Schmit – bass guitar, acoustic guitar, vocals

And Frey has no wind at all because he doobed his way through the 70s, 80s, and 90s.

Why do the Bears suck so bad? It has to come from the top: ownership, management, coaching, star players. That’s obvious, but not too interesting.

What’s stunning to me as a current Chicago resident is that the sports base in the greater Chicagoland area actually puts up with this crap. Come on, this is a storied franchise! Why the suckball for so many seasons? And who in ownership is so in love with Rex Grossman that they’ve essentially cloned him as Jay Cutler?

But I don’t put this on Cutler. It takes a village of underperformers to keep things this mediocre, and few QBs could stand in the pocket as their O-line collapses like Iceland’s economy. Not to mention not having a true 1-WR, stand-out backs and ends, et al.

I didn’t grow up a Bears fan, so I feel more objective in my criticism. Being from North Carolina, the choices then were the Atlanta Falcons or Washington Redskins, which is why I pulled for the Miami Dolphins and the Pittsburgh Steelers.  Oh, speaking of, here’s hoping the Panthers suck just enough to get their head coach, John Fox, booted so Bill Cowher can step in with little fuss. It may not happen, but it would be sweet.

So the Bears will likely not collapse completely — they play the Ravens and the Rams, although they have to play the Vikings twice in 30 days — but it can’t look good for next season.

Posts like this may explain why Lovie hasn’t yet accepted my friend request on Facebook, though.