Had a new studio shoot this week — as in, a new studio space and a new project.
The clients didn’t have a huge budget, but recognized the need for video, and they were willing to move around some priorities to make sure this was done in high definition.
I’m amazed that some groups still ask for or even REQUIRE 480-based origination video. There are a lot of ways to shoot in HD as your source and downconvert from there if necessary. Even if you need a final 4:3 product. Even if this is “just for the web”. Even if you’re not sure how the project will evolve.
If you think your project can’t be done on HD… seriously, we need to talk.
Fin.
James Hyatt 