Epic Video, Underground Band & Lessons Learned: Part 1, Reasons Why
First the video, then the story. (You may want to grab a beer first; this is 11 minutes long):
The name of the band is Shit Horse. Two words.
Yes, that’s basically a no-go at most American radio stations. Yes, it’s harder to advertise gigs or be listed in event directories. Yes, it’ll difficult to have CDs in stores (Wal-Mart, I’m looking at you…).
For Shit Horse, though, that’s missing the point. More precisely — that’s EXACTLY the point.
Background:
They came together… not as a joke, more like a conspiracy.
Part of the formation was planned: the first members came together to play the XX Merge fest in 2009.
Part was purely accidental, possibly even a twist of fate: because someone else was sick, the first three members grabbed lead vocalist Danny Magic, pretty much off the street*. (*Possibly apocryphal)
Their first release is cassette-only, in June 2010. Let me make this clear: not June 1990. Cassette only, 2010. The band held to a strict “no digital” discipline all the way through the recording process, staying analog as long and as far as possible.
The first run of cassettes sold out, and they’re spooling a new batch. But many of their fans are overseas (Shit Horse is huge in the UK; check out the mania here, and Culture Deluxe’s postings; and some proof BBC Radio 6 likes them), and shipping individual tapes is both a time-consuming pain and relatively expensive. So the band and their label, Odessa Records, have relented and produced a digital album download — primarily to make it easier for non-US fans to get their music.
Hype Factor:
The real question is: Are they the real thing?
Yes.
And like most real, authentic things, they’re far from perfect. Half their live shows are so great I’d swear we were witnessing the rebirth of rock, blues, soul, funk, punk and maybe a little jazz — all at once. They’ve made me wonder if this is the start of a new-millennial return to Americana music, with a fully aware, multi-racial, and multi-generational group (members are in their 20s, 30s, 40s and 50s) .
During those shows, I get my hopes up and think: the Delta blues were the call. The Rolling Stones were the response. Is it possible these guys are the fully realized testimony?
But then other shows can end with at least one band member storming offstage, swearing he’s gone for good. And if you’re in the audience, holding some hope in your heart, there’s a bitter tang of disappointment, as the band plays the soundtrack to every major letdown of your wild dreams and impossible hopes.
But they keep reuniting, and keep playing blistering, brilliant shows. At least for now.
What Happened:
And that should help explain why our Creato Destructo video team (helmed by Jerry Stifelman) would spend most of the summer and burn through many personal favors to crank out a three-act tribute/showcase/document — for a group of musicians that might not be playing together in the new year.
Some things, you do for the love of something bigger than money, free time, and air conditioning.
Sometimes, you just have to commit.
And so we did.
Preview: How I Spent My Summer Vacation
What about the “how” of what it took? That’s coming in another post.
– James